Foyer Home Savings - 3x3x3 Challenge With Landy Liu

Foyer is the "401k" for homeownership. Foyer provides companies a home savings program for their employees with a funded match and real estate education all through a personalized app.

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What is Foyer Home Savings?

Foyer is a platform designed to help the next generation of employees navigate home ownership. Home affordability is in crisis today, and you don't have to look very far to see that young Americans are stressed out. But home ownership is a critical part of the American dream, and it's the greatest way to build wealth for average American families. The Federal Reserve Bank of Atlanta has shown that home affordability has never been lower, and in fact, despite this, young Americans still care about home ownership deeply, with 45% expressing they want to buy a home in the next five years, but citing saving for a down payment and knowing where to start is their biggest hurdle. Foyer helps your employees plan, save, and purchase homes, leading to a longer term relationship with you, the employer.

How is Foyer Home Savings different?

Foyer is the 401k for home ownership. We actually help companies stand up an out-of-the box home savings solution, and we offer guidance through a personalized app that allows users to create a custom savings plan, access personalized education, and even save money on the actual home transaction. We're especially unique, because we actually offer a funded match that's totally free to employers. We accelerate employees' down payment savings by actually matching between two and five percent of their contributions, meaning if an employee contributes 100 dollars to their Foyer home savings account, we will contribute two to five dollars on their behalf. Further, when an employee is ready to purchase, we've negotiated exclusive deals to make transactions for a home cheaper with lower closing costs and competitive rates.

Who is a good fit for Foyer Home Savings?

Foyer is perfect for companies that already recognize financial wellness is important, and who are aware that home ownership can be difficult for their employees to navigate. We help employers reduce 401k loans and withdrawals, and even enhance recruitment and retention for the next generation of employees. Foyer is an out-of-the box solution, and we are positioned as a voluntary benefit. We can be stood up in as quickly as two weeks with implementation support provided by our team, marketing materials off the shelf, and even reporting. Foyer typically partners with employers with at least 500 employees who have a large percentage of frontline employees, like in the manufacturing, healthcare, and higher education spaces, and we are especially resonating with younger employees. So reach out if you are interested in helping save the American dream of home ownership.

Duration: 02:39

Posted: Wednesday, September 25, 2024