I Made the Arrangements - 3x3x3 Challenge with Paul Fried
I Made the Arrangements brings end-of-life planning into the employee benefits space with a warm, guided platform that helps users create wills, memorials, and legacy messages while easing emotional burdens and filling a critical gap in wellness benefits.
Transcript:
What is I Made the Arrangements?
I Made the Arrangements is a human-centered end-of-life planning platform. It gently walks individuals through creating a will, documenting medical wishes, planning a funeral, and organizing personal affairs, all within one secure and easy to use space, but it's more than a place for documents. Users can leave heartfelt messages for loved ones, close accounts to reduce the burden on their loved ones, preserve their story through memories, photos, write their own obituary, write their own eulogy, and even record a video eulogy. The experience is warm, simple, and designed to ease the emotional weight of planning. For employers and benefit providers, I Made the Arrangements is a plug-and-play solution with no tech lift or admin strain, fitting naturally alongside EAPs, life insurance, and legal benefits while filling a deep human gap in employee wellness.
How is I Made the Arrangements Different?
Most end-of-life planning tools are cold and transactional. They focus only on legal forms. I Made the Arrangements is different because it was designed by someone who lived the chaos that happens when families are left unprepared. Our platform is emotionally intelligent, simple to navigate, and deeply personal. Users aren't dumped into a legal portal. They're guided step by step through everything from basic estate planning to meaningful legacy creations. For benefit professionals, it's an easy win, a low-cost, high-impact solution that delivers something rare in today's marketplace, a benefit that truly matters.
Who is a good fit for I Made the Arrangements?
I Made the Arrangements is for HR, brokers, group benefit providers, and EAP platforms ready to offer something more meaningful than another app or checkbox. It's for companies that recognize employees aren't just workers, they're parents, caregivers, sons, daughters, and people trying to hold everything together. I Made the Arrangements supports those navigating aging parents, young children, or uncertain futures. It's ideal for any employee without a will, a living will, a plan, or peace of mind. Employers offering I Made the Arrangements show they care about real-life issues, grief, caregiving, legacy, and want to support their team through all of life, not just work. At the end of the day, an employee may not remember how many steps they took on that wellness app, but they will remember that employer that guided them through life's most difficult challenge.
Take the 3x3x3 Challenge
Get a professional video pitch benefit pros actually watch. Scripting, recording, exposure, and your video file. $1,000, all in.
Check Out the 3x3x3 Playback Report
See which vendors are getting the most attention, ranked by total seconds watched over the past 12 months.
Subscribe to The Floor Report
Get weekly insights and see who's earning attention from benefit professionals with the 20 latest 3x3x3 Challenges.
Transcript:
What is I Made the Arrangements?
I Made the Arrangements is a human-centered end-of-life planning platform. It gently walks individuals through creating a will, documenting medical wishes, planning a funeral, and organizing personal affairs, all within one secure and easy to use space, but it's more than a place for documents. Users can leave heartfelt messages for loved ones, close accounts to reduce the burden on their loved ones, preserve their story through memories, photos, write their own obituary, write their own eulogy, and even record a video eulogy. The experience is warm, simple, and designed to ease the emotional weight of planning. For employers and benefit providers, I Made the Arrangements is a plug-and-play solution with no tech lift or admin strain, fitting naturally alongside EAPs, life insurance, and legal benefits while filling a deep human gap in employee wellness.
How is I Made the Arrangements Different?
Most end-of-life planning tools are cold and transactional. They focus only on legal forms. I Made the Arrangements is different because it was designed by someone who lived the chaos that happens when families are left unprepared. Our platform is emotionally intelligent, simple to navigate, and deeply personal. Users aren't dumped into a legal portal. They're guided step by step through everything from basic estate planning to meaningful legacy creations. For benefit professionals, it's an easy win, a low-cost, high-impact solution that delivers something rare in today's marketplace, a benefit that truly matters.
Who is a good fit for I Made the Arrangements?
I Made the Arrangements is for HR, brokers, group benefit providers, and EAP platforms ready to offer something more meaningful than another app or checkbox. It's for companies that recognize employees aren't just workers, they're parents, caregivers, sons, daughters, and people trying to hold everything together. I Made the Arrangements supports those navigating aging parents, young children, or uncertain futures. It's ideal for any employee without a will, a living will, a plan, or peace of mind. Employers offering I Made the Arrangements show they care about real-life issues, grief, caregiving, legacy, and want to support their team through all of life, not just work. At the end of the day, an employee may not remember how many steps they took on that wellness app, but they will remember that employer that guided them through life's most difficult challenge.
Take the 3x3x3 Challenge
Get a professional video pitch benefit pros actually watch. Scripting, recording, exposure, and your video file. $1,000, all in.
Check Out the 3x3x3 Playback Report
See which vendors are getting the most attention, ranked by total seconds watched over the past 12 months.
Subscribe to The Floor Report
Get weekly insights and see who's earning attention from benefit professionals with the 20 latest 3x3x3 Challenges.