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Posted May 8, 2026

Fair Market Health helps self-funded plans access local care at upfront, all-inclusive prices, lowering costs across surgical, imaging, MSK, lab, infusion, PT, and other services.

Transcript:

What is Fair Market Health?

Fair Market Health is an online marketplace that makes it easy for self-funded plans to access local, high quality, specialty care, at upfront, all-inclusive prices typically at no cost to their members. We focus on the massive middle of healthcare spending, services that exist between primary care office and the ER, things like imaging, general surgery, ortho and MSK, where a ton of healthcare spending occurs. Price varies wildly and transparency really matters most. Situations like $3,000 MRIs and thyroidectomies for a $100,000 can all be avoided using Fair Market Health. In addition to high quality surgical care across many specialties, our marketplace also includes things like infusion services, labs, imaging, PT, mental health, and lots of other services.

How is Fair Market Health different?

Well, we're different in many ways, but I'll highlight four here. First is the way we handle payments. We don't offload payment responsibility to a third party. We handle payments to physicians and providers directly, paying them within a few days, not weeks or months. It's one of the reasons physicians are willing to offer prices that are 25 to 40% less. Second, each marketplace is created custom to each client's specific needs, down to the physician. This means that if a client already has some direct contracts of their own, they can be implemented within Fair Market's platform, and that can be done exclusively for their members. This is one advantage of having built our technology from the ground up and not subscribing to an off-the-shelf SaaS product. Third, we're not insurance and we don't intend to be. We implement within the existing vendor stack, so plan sponsors get access to bundled direct prices that are measurably better than PPO discounts, and last, we don't have PEPMs or fixed costs. We're only paid when employers and their members use Fair Market Health.

Who is a good fit for Fair Market Health?

Self-funded, commercial, public sector, and union plan sponsors are great. TPAs, captives, and health shares are also good. We layer alongside the existing plan as I mentioned before. Members aren't forced to use this, but when the existing network costs thousands in out of pockets and buying direct costs nothing, behavior naturally changes. We also pair well with DPC, onsite, near site clinics, and navigation strategies. We work really well with advisors who deploy client-first solutions and implement innovative cost containment strategies. For plan sponsors and their advisors who want greater control, a better member experience, and a defensible way to manage claims, Fair Market Health offers an easy-to-implement solution with guaranteed savings.

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