Fay - 3x3x3 Challenge with Heidi Horan

Fay makes it easy for employers to offer Nutrition Counseling—at no cost—by partnering with insurance carriers. We help people tackle diet-related conditions like diabetes, heart disease, and obesity.

Transcript:

What is Fay?

Fay is a network of personal dieticians for every member on your health plan. Poor nutrition is costing employers over 1.1 trillion every year. Nearly half of Americans now live with a diet-related chronic condition, yet most benefit packages don't offer real support. That's where Fay comes in. We connect members with registered dieticians who specialize in over 30 nutritional adjacent conditions, including diabetes, eating disorders, heart disease, and digestive health. Our dieticians also guide members across a number of specialized diets, including plant-based, vegan, gluten-free, and more. Sessions are one-on-one, virtual, and available in multiple languages. We've already seen incredible results. 85% of members improve their labs, 95% avoid hospitalization, and 79% of members see a reduction in medication use, not to mention employers are seeing thousands in savings per member.

How is Fay different?

Most point solutions come with hefty vendor fees or high PEPMs on top of employer insurance costs. Fay does not. We partner directly with major carriers like UnitedHealthcare, Aetna, Anthem, Humana, the Blues, and Cigna. So employers have no need to carve out additional budgets and their members get full coverage. And with GLP-1 medication becoming more common, many employers still lack a clear strategy for long-term weight management. Fay offers early intervention to stop conditions from escalating and providing a sustainable, long-term path forward when medication use ends. Unlike point solutions that focus on isolated symptoms, Fay tackles the root cause: nutrition. We believe nutrition is the single most underutilized lever in preventing chronic disease.

Who is a good fit for Fay?

Honestly, most employers are a great fit for Fay. Our program is particularly applicable to mid-market and large employers, ranging from 1,500 to 50,000-plus members on their plan. Fay is working alongside HR pros who are tasked with addressing rising healthcare costs, especially in diet-related conditions. We love helping benefit leaders strengthen and complement their wellness strategy with nutritional counseling. If you're looking for ways to further enrich your plan by offering comprehensive nutrition support without adding to your budget, I'd love to set up a quick 15-minute conversation. I can share what we're seeing with similar employers and explore how Fay might complement your current benefit strategy.

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Duration: 02:41

Posted: Wednesday, September 17, 2025

Video tags: Fay