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BenefitPersonas is a psychographic profiling model for employee benefits, improving engagement and enrollment by personalizing communication based on employees' values and motivations.
Transcript:
What is BenefitPersonas?
BenefitPersonas is a psychographic profiling model, and it's been designed specifically for benefits in healthcare. Psychographics goes beyond demographics, and it increases the want-to factor in employees because it speaks to their values and motivations. That improves enrollment rates, conversion rates, response rates, ongoing engagement rates, kind of however you wan...
Posted May 13, 2025
